Scalable email templates that feel like personalized one-on-one messages
Do your prospects grab your prospects’ attention and make them excited, or do they just press delete before they even get to the second line? Would you reply to an email that feels salesy or pushy? Probably not. So why should prospects … [Continue reading]
I recently had the pleasure of speaking with Trish Bertuzzi, the President and Chief Strategist of The Bridge Group. If you don't already know her, Trish is a highly respected and incredibly knowledgeable inside sales expert with more than 30 years … [Continue reading]
I take dozens of consultation calls for cold email critiques and inside sales consulting every week. Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is at, many … [Continue reading]
Does your copy capture your prospects’ attention? Do you know to the difference between writing for a blog and writing web page copy? These costly writing mistakes will cause your readers to totally ignore or quickly click out of your … [Continue reading]
Do your prospects take your cold emails seriously? Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread your … [Continue reading]
